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Luxury Brand Management: A World of Privilege

Author By : Michel Chevalier,
Genres : 2012 Management
Publisher : Wiley,
ISBN-10 : 1118171764
Pages : 320
Chapters :
Publish Date : August 14, 2012
File Type : PDF
Language : English
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Quick Overview

It provides the deep insights about the Luxury Brand management. So it provides the outlook for what is luxury brand that is considered to be selective and excusive up to the degree that there only one brand can exist within each retail category such as automobiles, fragrances and even cosmetics.

But this traditional definition for the luxury brand seems obsolete as nowadays these exclusive brands are increasing in each category.

So this revised edition has focused on the current branding world  to make readers familiar with the facts that how these brands are identified in the stores and how consumers perceives for them. It has been written by two renowned authors and they have brought the wider view for luxuries with broader definition of it by examining the more than 450 international brands from the various retail industries.

It has been expanded with new information related to impact of financial crisis on branding and new look for the period of growth so the book contains the management, marketing and creation of luxury brands with the real life examples and tools of management

It emphasizes on the different dimensions of management of luxury brands in the different sectors