Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Generally everyone has perception that innovative ideas only lie in the minds of geniuses but the reality is bit different that these ideas come after the experimentation by which the ideas are identified and accepted then further developed before considering them as new offerings and capabilities.
This book focuses on the idea of design thinking that can alter the organizations and inspire innovation. So it put light on the designer’s sensibilities and methods that are implemented not only to meet people’s need for its technical feasibility but a viable business strategy. So it transforms the need of people in the demand in order to make human and organizations make more innovative and creative with the human centered approach.
Design thinking is not only confined for the creative industries and people that work in design field but it is methodology that is used by the organizations to explore something new for instance Kaiser Permanente that is used to increase the quality of patient care with re examining the ways by which nurses change their shifts. Even Kraft is one more example used to rethink supply chain management so it is book written by the creative experts for the change in design that can transform the organizations and can lead to many innovations.